Good internet marketing is about creating a relationship with your audience. That means ensuring that they trust you and that they know that they can rely on you as a useful source of entertainment and information.
Social media is something that can help greatly with this. By managing your social media accounts, you’ll be able to communicate directly with your following as well as getting them to spread the word through their own personal networks.
But in order for this to be successful, you really need to have a strategy. It is not enough just to be on social media – you also need to know what you’re doing there.
So how do you go about doing this?
A Mutually Beneficial Partnership
The first thing you need to do, is to ensure that your site and your social media are intimately linked. The idea is that you’ll create a kind of self-sustaining cycle using these platforms. What will happen is that people find your site and then follow you on social media. From there, they can then see your posts on Facebook or Twitter and so will come back to your site more often. They’ll then be able to share your content with their friends when they enjoy it, which in turn will mean more people coming to your website!
Your blog then will include links to your various social media pages, as well as buttons to let people share content from them easily. At the same time though, your social media will constantly link people back to your site and it will use the same consistent branding to ensure that people will readily make the connection between them.
So it starts with that branding: make sure that you have a strong and clear brand that you can keep consistent across all your channels. That means the same profile (ideally), the same name and the same style throughout.
It also means incorporating social buttons and social sharing buttons into your site.
Once this is all set up, you then need to make sure that you actually give people a reason to keep reading your social media and to share your content. This is where creating value comes in. In other words, you need to ensure that your social media actually has a purpose for existing. Ask yourself this: would people be genuinely disappointed if you stopped posting? If the answer is yes, then you’re doing something right.
The worst thing you can do on the other hand, is to create a social media channel and then post nothing but promotional text there telling people why your product is great! This gives them no reason to keep reading and is a quick way to get ‘unfollowed’.
This means creating great content for your site that will play well on social media but it also means posting other content – interesting information, links that are relevant to your niche and even personal updates if you have a personal brand.